PUCCI

Born into the Florentine aristocracy, Emilio Pucci founded his namesake brand in 1947.
He built an extensive print library and was quickly dubbed “The Prince of Prints.” He designed garments that combined simple lines with vibrant colors.

Today, under the artistic guidance of Camille Miceli, Pucci presents collections that reflect not only the vitality of that era and Italian savoir-faire but also are imbued with an understated elegance and charm.

Camille characterizes the new direction of the Florentine fashion house as a “new journey,” emphasizing a modern approach that transcends traditional styles. She focuses on new ways of thinking, living, and acting. This contemporary collection, deeply rooted in Pucci’s history, extends across the LVMH portfolio, offering ready-to-wear, beachwear, accessories, children’s wear, and eyewear.